Paris FC is opening its first store in Paris. According to our information, which confirms those of L'Équipe, the capital club will soon open its first store. The location of the future local has been chosen: it will be located on the Avenue de Wagram in the 17th arrondissement of Paris, a stone's throw from the Arc de Triomphe. The club led by the Arnault family (which owns LVMH, also owner of the Parisien-Aujourd'hui en France) plans to open its new store by the end of 2026. Its surface area should be around 100 m2. 'This will be an opportunity for Paris FC fans, in addition to physical stores at Jean Bouin on match days and e-commerce to be able to offer all the products related to the club and discover the Paris FC experience,' we are told by Jean-Marc Gallot, the general manager. The store will be located a few hundred meters from that of Paris Saint-Germain, located on the Champs-Élysées. The double European champion in title also has a store at the heart of the Jean-Bouin stadium, the enclosure occupied by Paris FC since its promotion to the elite of French football last year. Paris FC has also unveiled its away jersey this Wednesday: the tunic, made in collaboration with Adidas, presents a light blue that 'echoes both one of the historic colors of Paris FC tunics and everyday work uniforms.' It should therefore be available for sale in physical form in a few months in the first store of the Parisian club. Paris FC is currently 12th in the Ligue 1 standings, with 35 points, 8 wins, 11 draws and 10 losses in 29 matches. The Red and Blues are also 28 points behind the leaders of the championship, Paris Saint-Germain. Paris FC's next match is scheduled for February 20, 2027, against Angers, currently 13th in the standings.